Average content is easy.

But why settle for easy

when your brand

deserves the best?

If you’re looking for:

First-Page Google Ranking

Increased Organic Traffic

Stronger Brand Authority

You’ve come to the right place.

Whether you want to outsource content or need additional help for in-house creation, I’m the writer you never knew you needed.

Thoughts About Me.

“Working with Felicia is a delight. I work with dozens and dozens of freelance writers each week and Felicia quickly rose to the top of the bunch. She turns in copy that is clean, engaging, easy to read, and incredibly well-researched. For the work that we did together, I needed someone who could summarize complex scientific information in an interesting and understandable way. She did so with ease. In addition to turning in some of my favorite articles of the many I edit each week, she is fun to work with. She takes feedback well, she doesn’t miss deadlines, and she is communicative with her editors. You won’t regret hiring Felicia for your next project!”

Heather Leith
Vice President of Content at Growth Machine

“It has been nothing short of fantastic working with Felicia. She goes above and beyond, always thoroughly researching any given topic, and turns in clean copy every time. She never misses a deadline (in fact, she often files work early!), and adapts incredibly well to feedback. I love working with her.”

Mar Yvette
Associate Editor at Growth Machine

“We really appreciate your dedication and passion towards writing in the beauty industry. I really enjoy your writing style.”

Beatrice Law

What I Do.

Conduct Competitive Analysis

The foundation for better content than your competitors.

Deep-Dive Into Research

Detailed, targeted content keeps your readers coming back for more.

Incorporate On-Page SEO

Get that first-page ranking on Google (or any other search engine, really).

Emphasize Evergreen Content

Say hello to sustainable traffic and increased leads over time.


Here’s a rundown of the content types and niches I specialize in:

Content Types

  • How-To Guides
  • Buying Guides
  • Gift Guides
  • Listicles
  • Product Reviews & Roundups
  • Brand Reviews & Roundups
  • Social Media Copy
  • Website Copy


  • Beauty
  • Health & Wellness
  • Travel
  • Lifestyle

If your brand philosophy isn’t covered above but you’d still like to work with me, feel free to email me at felthewriter@gmail.com to work out the details.


Felicia Ler is a freelance writer who has worked with multiple brands across beauty, health & wellness, fashion, travel, and lifestyle. She creates engaging and relevant content for new startups and established companies in different parts of the world.

Thanks to her familiarity with on-page SEO best practices, several of her ghostwritten articles are currently ranking on the first page of Google. And the proverbial cherry on top? A handful of these are in the coveted spot of featured snippets

If your brand is in need of SEO-optimized content, drop her a message at felthewriter@gmail.com.

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